WHAT INFORMATION SHOULD I INCLUDE IN MY AD?
Laetitia G
Last Update 7 个月前
A well-written ad with complete information attracts serious buyers and leads to faster sales. Here's exactly what to include for maximum results.
1. Essential information (required)
These fields are mandatory:
TITLE
• 50-70 characters
• Brand, model, condition
• Key specifications
• Example: "iPhone 14 Pro Max 256GB Sierra Blue - Like New"
PRICE
• Clear asking price or "Negotiable"
• Include currency (THB, USD, EUR)
• Mention if includes delivery or taxes
• Example: "18,500 THB (slightly negotiable)"
LOCATION
• City and neighborhood
• Pickup area or delivery zone
• Public meeting spot
• Example: "Sukhumvit area, BTS Phrom Phong"
PHOTOS
• Minimum 1, recommended 3-5
• Clear, well-lit, multiple angles
• First photo = main thumbnail
CATEGORY
• Correct main and subcategory
• Most specific available
CONTACT METHOD
• Platform messaging (default)
• Phone number optional
• Response time expectation
2. Recommended information (highly advised)
These make your ad stand out:
DESCRIPTION
• 3-5 detailed paragraphs
• Specifications, condition, history
• What's included, reason for selling
• Transaction details
CONDITION
• New, Like New, Good, Fair, As-Is
• Be honest about wear and damage
• Mention repairs or issues
SPECIFICATIONS
• Size, weight, dimensions
• Technical specs, model numbers
• Color, material, capacity
• Age/purchase date
INCLUSIONS
• What's included in price
• Accessories, cables, manuals
• Warranty if applicable
• Original box/packaging
3. Title optimization
First impression formula:
BRAND + MODEL + SPEC + CONDITION
Examples:
• Electronics: "Samsung Galaxy S23 Ultra 512GB Green - Mint"
• Furniture: "IKEA Malm 6-Drawer Dresser White - Excellent"
• Vehicle: "Honda Wave 125i 2022 Red - 3,000km"
• Service: "Professional Photography Session - Portrait/Wedding"
• Rental: "1BR Condo Asoke BTS - Furnished 18K/month"
AVOID:
• "Great deal!!! Must see!!!" (spam)
• "Item for sale" (too vague)
• ALL CAPS (except brand names)
4. Description structure (5 paragraphs)
Proven template:
PARAGRAPH 1 – INTRODUCTION
• What it is, main features
• Why selling, overall condition
• Hook the buyer
PARAGRAPH 2 – SPECIFICATIONS
• Detailed technical specs
• Measurements, capacity, features
• Model number, serial number if relevant
PARAGRAPH 3 – CONDITION & HISTORY
• Honest condition assessment
• Usage history, maintenance
• Any issues or repairs
• Photos of any wear
PARAGRAPH 4 – WHAT'S INCLUDED
• Accessories, cables, manuals
• Original packaging
• Warranty status
• Delivery options
PARAGRAPH 5 – TRANSACTION DETAILS
• Price (confirm negotiable?)
• Pickup/delivery options
• Payment methods
• Availability for viewing
• Contact instructions
5. Complete example: Electronics ad
iPhone 14 Pro Max listing:
Title: "iPhone 14 Pro Max 256GB Sierra Blue - Like New 18,500 THB"
Description:
"Excellent condition iPhone 14 Pro Max 256GB Sierra Blue. Selling because upgrading to iPhone 15. Perfect for power users, photography enthusiasts, and gamers.
Specifications: 6.7-inch Super Retina XDR display, A16 Bionic chip, 48MP main camera, 256GB storage, factory unlocked for all carriers. Purchased December 2022 from iStudio. Always used with case and screen protector.
Condition: Like new with minimal signs of use. Screen flawless, body has very light scratches on bottom edge (barely visible). Battery health 96%. No hardware issues, runs iOS 17 perfectly. Comes with original box.
Included: Phone, original Apple USB-C cable, original box. No charger (using wireless). Screen protector and case not included.
Price: 18,500 THB (slight negotiation for cash/quick sale). Pickup in Sukhumvit (BTS Thong Lo). Can meet at BTS station or coffee shop. Cash only. Available evenings/weekends. Serious buyers only please."
6. Complete example: Furniture ad
Sofa listing:
Title: "IKEA Kivik 3-Seater Sofa Grey Fabric - Excellent 4,500 THB"
Description:
"Like-new IKEA Kivik 3-seater sofa in light grey fabric. Perfect condition, selling because moving to smaller apartment.
Specifications: 230cm wide x 88cm deep x 88cm high. Removable, washable covers. Storage pockets on sides. Weight capacity 300kg total.
Condition: Used 8 months in smoke/pet-free home. No stains, tears, or damage. Fabric clean with minimal wear. Frame solid. Feet all intact.
Included: Sofa with all cushions (3 seat, 2 back). Original IKEA packaging not available. Easy to disassemble for transport.
Price: 4,500 THB (original 12,900 THB). Pickup only from Sukhumvit Soi 23. Can help with disassembly. Cash payment. Available any evening next week."
7. Complete example: Service ad
Photography service:
Title: "Professional Portrait Photography - 2,500 THB Session"
Description:
"Professional portrait photographer with 5+ years experience. Specializing in headshots, family portraits, and lifestyle photography.
Services: 1-hour session, 30 edited high-res photos, 2 outfit changes. Studio or outdoor locations in Bangkok. Perfect for LinkedIn profiles, family photos, or personal portraits.
Equipment: Canon R6, multiple lenses, professional lighting. Fully insured. Satisfaction guaranteed.
Portfolio available upon request. Previous clients include executives, families, and small businesses.
Price: 2,500 THB for 1-hour session + 30 edited photos. Additional retouching 200 THB/photo. Travel within Bangkok 500 THB.
Contact via messaging. Available weekends. Studio in Phrom Phong area. References available."
8. Condition descriptions
Standard terms:
NEW / NEW IN BOX
• Never used, original packaging
• Full warranty
• 80-100% of retail price
LIKE NEW / MINT
• Used very little, like new condition
• No visible wear
• 70-85% of retail
EXCELLENT
• Minimal signs of use
• Fully functional
• 50-70% of retail
GOOD
• Normal wear expected for age
• Fully functional
• 30-50% of retail
FAIR
• Visible wear, scratches, minor damage
• Still functional
• 20-40% of retail
AS-IS / FOR PARTS
• Needs repair, selling as-is
• No returns or guarantees
• 10-20% of retail or less
BE HONEST
• Better to disclose issues upfront
• Builds trust
• Reduces disputes
9. Specifications by category
What to include:
ELECTRONICS
• Brand, model, serial number
• Storage, RAM, processor
• Battery health, screen size
• Unlocked status, warranty
FURNITURE
• Dimensions (L x W x H)
• Material, color, weight capacity
• Assembly required?
• Number of pieces
VEHICLES
• Make, model, year
• Mileage/odometer reading
• Engine size, transmission
• Registration status, service history
APPLIANCES
• Brand, model, capacity
• Energy rating, voltage
• Warranty remaining
• Manual included?
SERVICES
• Experience years
• Qualifications, certifications
• Service area, availability
• Portfolio/samples
10. What to include in transaction details
Closing information:
PRICE CONFIRMATION
• Restate price
• Negotiable or firm?
• Includes taxes/shipping?
PICKUP/DELIVERY
• Location (neighborhood, BTS station)
• Delivery options and cost
• Available times
PAYMENT METHODS
• Cash (most common)
• Bank transfer details (if comfortable)
• Never: Western Union, crypto (scam risk)
VIEWING/TESTING
• "Available for testing"
• "Can meet to show item"
• Public location recommended
AVAILABILITY
• "Available this weekend"
• "Quick sale - moving soon"
• Response time: "Reply within 2 hours"
11. What NOT to include
Protect yourself:
PERSONAL INFORMATION
• Exact home address (use neighborhood)
• Full phone number publicly (use messaging first)
• ID numbers, bank details
• Personal photos unrelated to item
RISKY PAYMENT METHODS
• Western Union, MoneyGram
• Cryptocurrency
• Prepayment without meeting
• Overseas wire transfers
ILLEGAL OR SUSPICIOUS ITEMS
• Weapons, drugs, counterfeit
• Unrealistically low prices
• "Too good to be true" deals
SPAM ELEMENTS
• All caps, excessive exclamation points
• "BUY NOW!!! LIMITED TIME!!!"
• Repetitive text
12. Photos: What to show
Visual details:
REQUIRED PHOTOS (3 minimum)
1. Overall item from front (main thumbnail)
2. Side angle
3. Any wear, damage, or imperfections
CATEGORY SPECIFIC
• Electronics: Screen on, ports, serial number
• Furniture: All cushions, undercarriage, stains
• Vehicles: Odometer, interior, engine bay
• Clothing: Front, back, tags, any wear
SCALE REFERENCE
• Show next to ruler, soda can, or hand
• Helps buyers understand size
ACCESSORIES
• Show cables, remotes, manuals
• What buyers will actually receive
13. Responding to common buyer questions
Anticipate these:
PRICE NEGOTIATION
• "Can you do 15K?" → "Firm at 18K but includes delivery"
• Have your bottom line ready
CONDITION CONCERNS
• "Any scratches?" → "Minor bottom scratches shown in photo 4"
• Refer to photos
AVAILABILITY
• "Still available?" → "Yes, first to pay secures"
• Update ad title: "STILL AVAILABLE"
LOCATION
• "Where to pick up?" → "BTS Phrom Phong station, Saturday 2pm"
• Public meeting spot
TESTING
• "Can I test?" → "Yes, meet at coffee shop near BTS"
14. Ad optimization checklist
Before publishing:
TITLE ✓ Brand + model + spec + condition ✓ 50-70 chars
DESCRIPTION ✓ 3-5 paragraphs ✓ All specs ✓ Condition honest
PHOTOS ✓ 3-5 clear ✓ Multiple angles ✓ Imperfections shown
PRICE ✓ Researched ✓ Realistic ✓ Clear currency
LOCATION ✓ Neighborhood ✓ Pickup details ✓ Public meeting
CATEGORY ✓ Most specific ✓ Buyer search location
CONTACT ✓ Platform messaging ✓ Response commitment
POST-PUBLISH ✓ Check ad ✓ Test messaging ✓ Monitor views
15. Troubleshooting incomplete ads
Common issues:
PROBLEM: "Required fields missing"
SOLUTION: Check title, price, category, location, at least 1 photo
PROBLEM: Photos rejected
SOLUTION: JPG/PNG only, under 5MB each, no inappropriate content
PROBLEM: Ad not saving
SOLUTION: Complete all required fields, check internet, try different browser
PROBLEM: Can't publish
SOLUTION: First-time poster? May need moderator approval. Wait 24h.
PROBLEM: No views/inquiries
SOLUTION: Add more photos, improve title, lower price, verify category
IMPORTANT: Every Pickeenoo ad needs a specific title (brand + model + condition), clear price, location, and at least 1 photo. Recommended: 3-5 paragraph description, 3-5 photos, honest condition assessment, specifications, inclusions, and transaction details. Use the 5-paragraph description structure: introduction, specs, condition, inclusions, transaction details. Be honest about condition and defects.
BEST PRACTICE: Use this proven structure: **Title**: Brand + model + key spec + condition (e.g., "iPhone 14 Pro Max 256GB Sierra Blue - Like New"). **Description**: 5 paragraphs (intro, specs, condition/history, inclusions, transaction details). **Photos**: 3-5 clear photos showing all angles and any wear. **Price**: Researched competitive price. **Location**: Neighborhood + public meeting spot. Respond to inquiries within 2 hours.
NEED HELP? If you're unsure what specifications to include for your item, need examples for your category, want feedback on your ad draft, or have questions about pricing or descriptions, contact team@pickeenoo.com.
================================================================================
1. Essential information (required)
These fields are mandatory:
TITLE
• 50-70 characters
• Brand, model, condition
• Key specifications
• Example: "iPhone 14 Pro Max 256GB Sierra Blue - Like New"
PRICE
• Clear asking price or "Negotiable"
• Include currency (THB, USD, EUR)
• Mention if includes delivery or taxes
• Example: "18,500 THB (slightly negotiable)"
LOCATION
• City and neighborhood
• Pickup area or delivery zone
• Public meeting spot
• Example: "Sukhumvit area, BTS Phrom Phong"
PHOTOS
• Minimum 1, recommended 3-5
• Clear, well-lit, multiple angles
• First photo = main thumbnail
CATEGORY
• Correct main and subcategory
• Most specific available
CONTACT METHOD
• Platform messaging (default)
• Phone number optional
• Response time expectation
2. Recommended information (highly advised)
These make your ad stand out:
DESCRIPTION
• 3-5 detailed paragraphs
• Specifications, condition, history
• What's included, reason for selling
• Transaction details
CONDITION
• New, Like New, Good, Fair, As-Is
• Be honest about wear and damage
• Mention repairs or issues
SPECIFICATIONS
• Size, weight, dimensions
• Technical specs, model numbers
• Color, material, capacity
• Age/purchase date
INCLUSIONS
• What's included in price
• Accessories, cables, manuals
• Warranty if applicable
• Original box/packaging
3. Title optimization
First impression formula:
BRAND + MODEL + SPEC + CONDITION
Examples:
• Electronics: "Samsung Galaxy S23 Ultra 512GB Green - Mint"
• Furniture: "IKEA Malm 6-Drawer Dresser White - Excellent"
• Vehicle: "Honda Wave 125i 2022 Red - 3,000km"
• Service: "Professional Photography Session - Portrait/Wedding"
• Rental: "1BR Condo Asoke BTS - Furnished 18K/month"
AVOID:
• "Great deal!!! Must see!!!" (spam)
• "Item for sale" (too vague)
• ALL CAPS (except brand names)
4. Description structure (5 paragraphs)
Proven template:
PARAGRAPH 1 – INTRODUCTION
• What it is, main features
• Why selling, overall condition
• Hook the buyer
PARAGRAPH 2 – SPECIFICATIONS
• Detailed technical specs
• Measurements, capacity, features
• Model number, serial number if relevant
PARAGRAPH 3 – CONDITION & HISTORY
• Honest condition assessment
• Usage history, maintenance
• Any issues or repairs
• Photos of any wear
PARAGRAPH 4 – WHAT'S INCLUDED
• Accessories, cables, manuals
• Original packaging
• Warranty status
• Delivery options
PARAGRAPH 5 – TRANSACTION DETAILS
• Price (confirm negotiable?)
• Pickup/delivery options
• Payment methods
• Availability for viewing
• Contact instructions
5. Complete example: Electronics ad
iPhone 14 Pro Max listing:
Title: "iPhone 14 Pro Max 256GB Sierra Blue - Like New 18,500 THB"
Description:
"Excellent condition iPhone 14 Pro Max 256GB Sierra Blue. Selling because upgrading to iPhone 15. Perfect for power users, photography enthusiasts, and gamers.
Specifications: 6.7-inch Super Retina XDR display, A16 Bionic chip, 48MP main camera, 256GB storage, factory unlocked for all carriers. Purchased December 2022 from iStudio. Always used with case and screen protector.
Condition: Like new with minimal signs of use. Screen flawless, body has very light scratches on bottom edge (barely visible). Battery health 96%. No hardware issues, runs iOS 17 perfectly. Comes with original box.
Included: Phone, original Apple USB-C cable, original box. No charger (using wireless). Screen protector and case not included.
Price: 18,500 THB (slight negotiation for cash/quick sale). Pickup in Sukhumvit (BTS Thong Lo). Can meet at BTS station or coffee shop. Cash only. Available evenings/weekends. Serious buyers only please."
6. Complete example: Furniture ad
Sofa listing:
Title: "IKEA Kivik 3-Seater Sofa Grey Fabric - Excellent 4,500 THB"
Description:
"Like-new IKEA Kivik 3-seater sofa in light grey fabric. Perfect condition, selling because moving to smaller apartment.
Specifications: 230cm wide x 88cm deep x 88cm high. Removable, washable covers. Storage pockets on sides. Weight capacity 300kg total.
Condition: Used 8 months in smoke/pet-free home. No stains, tears, or damage. Fabric clean with minimal wear. Frame solid. Feet all intact.
Included: Sofa with all cushions (3 seat, 2 back). Original IKEA packaging not available. Easy to disassemble for transport.
Price: 4,500 THB (original 12,900 THB). Pickup only from Sukhumvit Soi 23. Can help with disassembly. Cash payment. Available any evening next week."
7. Complete example: Service ad
Photography service:
Title: "Professional Portrait Photography - 2,500 THB Session"
Description:
"Professional portrait photographer with 5+ years experience. Specializing in headshots, family portraits, and lifestyle photography.
Services: 1-hour session, 30 edited high-res photos, 2 outfit changes. Studio or outdoor locations in Bangkok. Perfect for LinkedIn profiles, family photos, or personal portraits.
Equipment: Canon R6, multiple lenses, professional lighting. Fully insured. Satisfaction guaranteed.
Portfolio available upon request. Previous clients include executives, families, and small businesses.
Price: 2,500 THB for 1-hour session + 30 edited photos. Additional retouching 200 THB/photo. Travel within Bangkok 500 THB.
Contact via messaging. Available weekends. Studio in Phrom Phong area. References available."
8. Condition descriptions
Standard terms:
NEW / NEW IN BOX
• Never used, original packaging
• Full warranty
• 80-100% of retail price
LIKE NEW / MINT
• Used very little, like new condition
• No visible wear
• 70-85% of retail
EXCELLENT
• Minimal signs of use
• Fully functional
• 50-70% of retail
GOOD
• Normal wear expected for age
• Fully functional
• 30-50% of retail
FAIR
• Visible wear, scratches, minor damage
• Still functional
• 20-40% of retail
AS-IS / FOR PARTS
• Needs repair, selling as-is
• No returns or guarantees
• 10-20% of retail or less
BE HONEST
• Better to disclose issues upfront
• Builds trust
• Reduces disputes
9. Specifications by category
What to include:
ELECTRONICS
• Brand, model, serial number
• Storage, RAM, processor
• Battery health, screen size
• Unlocked status, warranty
FURNITURE
• Dimensions (L x W x H)
• Material, color, weight capacity
• Assembly required?
• Number of pieces
VEHICLES
• Make, model, year
• Mileage/odometer reading
• Engine size, transmission
• Registration status, service history
APPLIANCES
• Brand, model, capacity
• Energy rating, voltage
• Warranty remaining
• Manual included?
SERVICES
• Experience years
• Qualifications, certifications
• Service area, availability
• Portfolio/samples
10. What to include in transaction details
Closing information:
PRICE CONFIRMATION
• Restate price
• Negotiable or firm?
• Includes taxes/shipping?
PICKUP/DELIVERY
• Location (neighborhood, BTS station)
• Delivery options and cost
• Available times
PAYMENT METHODS
• Cash (most common)
• Bank transfer details (if comfortable)
• Never: Western Union, crypto (scam risk)
VIEWING/TESTING
• "Available for testing"
• "Can meet to show item"
• Public location recommended
AVAILABILITY
• "Available this weekend"
• "Quick sale - moving soon"
• Response time: "Reply within 2 hours"
11. What NOT to include
Protect yourself:
PERSONAL INFORMATION
• Exact home address (use neighborhood)
• Full phone number publicly (use messaging first)
• ID numbers, bank details
• Personal photos unrelated to item
RISKY PAYMENT METHODS
• Western Union, MoneyGram
• Cryptocurrency
• Prepayment without meeting
• Overseas wire transfers
ILLEGAL OR SUSPICIOUS ITEMS
• Weapons, drugs, counterfeit
• Unrealistically low prices
• "Too good to be true" deals
SPAM ELEMENTS
• All caps, excessive exclamation points
• "BUY NOW!!! LIMITED TIME!!!"
• Repetitive text
12. Photos: What to show
Visual details:
REQUIRED PHOTOS (3 minimum)
1. Overall item from front (main thumbnail)
2. Side angle
3. Any wear, damage, or imperfections
CATEGORY SPECIFIC
• Electronics: Screen on, ports, serial number
• Furniture: All cushions, undercarriage, stains
• Vehicles: Odometer, interior, engine bay
• Clothing: Front, back, tags, any wear
SCALE REFERENCE
• Show next to ruler, soda can, or hand
• Helps buyers understand size
ACCESSORIES
• Show cables, remotes, manuals
• What buyers will actually receive
13. Responding to common buyer questions
Anticipate these:
PRICE NEGOTIATION
• "Can you do 15K?" → "Firm at 18K but includes delivery"
• Have your bottom line ready
CONDITION CONCERNS
• "Any scratches?" → "Minor bottom scratches shown in photo 4"
• Refer to photos
AVAILABILITY
• "Still available?" → "Yes, first to pay secures"
• Update ad title: "STILL AVAILABLE"
LOCATION
• "Where to pick up?" → "BTS Phrom Phong station, Saturday 2pm"
• Public meeting spot
TESTING
• "Can I test?" → "Yes, meet at coffee shop near BTS"
14. Ad optimization checklist
Before publishing:
TITLE ✓ Brand + model + spec + condition ✓ 50-70 chars
DESCRIPTION ✓ 3-5 paragraphs ✓ All specs ✓ Condition honest
PHOTOS ✓ 3-5 clear ✓ Multiple angles ✓ Imperfections shown
PRICE ✓ Researched ✓ Realistic ✓ Clear currency
LOCATION ✓ Neighborhood ✓ Pickup details ✓ Public meeting
CATEGORY ✓ Most specific ✓ Buyer search location
CONTACT ✓ Platform messaging ✓ Response commitment
POST-PUBLISH ✓ Check ad ✓ Test messaging ✓ Monitor views
15. Troubleshooting incomplete ads
Common issues:
PROBLEM: "Required fields missing"
SOLUTION: Check title, price, category, location, at least 1 photo
PROBLEM: Photos rejected
SOLUTION: JPG/PNG only, under 5MB each, no inappropriate content
PROBLEM: Ad not saving
SOLUTION: Complete all required fields, check internet, try different browser
PROBLEM: Can't publish
SOLUTION: First-time poster? May need moderator approval. Wait 24h.
PROBLEM: No views/inquiries
SOLUTION: Add more photos, improve title, lower price, verify category
IMPORTANT: Every Pickeenoo ad needs a specific title (brand + model + condition), clear price, location, and at least 1 photo. Recommended: 3-5 paragraph description, 3-5 photos, honest condition assessment, specifications, inclusions, and transaction details. Use the 5-paragraph description structure: introduction, specs, condition, inclusions, transaction details. Be honest about condition and defects.
BEST PRACTICE: Use this proven structure: **Title**: Brand + model + key spec + condition (e.g., "iPhone 14 Pro Max 256GB Sierra Blue - Like New"). **Description**: 5 paragraphs (intro, specs, condition/history, inclusions, transaction details). **Photos**: 3-5 clear photos showing all angles and any wear. **Price**: Researched competitive price. **Location**: Neighborhood + public meeting spot. Respond to inquiries within 2 hours.
NEED HELP? If you're unsure what specifications to include for your item, need examples for your category, want feedback on your ad draft, or have questions about pricing or descriptions, contact team@pickeenoo.com.
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