WHAT ARE FEATURED OR PROMOTED ADS?
Laetitia G
Last Update há 7 meses
Featured and promoted ads get premium visibility for higher buyer exposure. Learn pricing, benefits, ROI, and which ads to promote for maximum sales conversion.
1. What are featured ads?
Top positions guaranteed:
FEATURED AD BENEFITS
• Permanent top 3 positions in category
• Above all normal listings
• Special "Featured" badge
• 10-20x more views
POSITIONS
• #1, #2, #3 spots (category homepage)
• Sidebar banner (some categories)
• Search results priority
DURATION
• 7 days standard
• 14 or 30 days available
• Auto-renew option
2. What are promoted ads (bumps/boosts)?
Temporary boosts:
PROMOTED AD TYPES
• Bump to top: 24-48 hours top position
• Homepage slider: Category banner rotation
• Priority search: Above normal results
BOOST LEVELS
• Basic: Top 10 position (low cost)
• Premium: Top 3 + badge (medium)
• VIP: Homepage + top + badge (high)
3. Pricing comparison
Cost vs benefit:
FEATURED PRICING (per category)
| Duration | Solo (#1) | Duo (#1-2) | Trio (#1-3) |
|----------|-----------|------------|-------------|
| 7 days | 299 THB | 499 THB | 699 THB |
| 14 days | 499 THB | 799 THB | 1099 THB |
| 30 days | 799 THB | 1299 THB | 1799 THB |
PROMOTED BOOSTS
• Bump (24h): 49 THB
• Premium bump (48h): 99 THB
• Homepage slider (7d): 199 THB
VALUE PACKS
• 5 bumps: 199 THB (save 50%)
• Monthly featured: 1999 THB unlimited
4. How to promote your ad
Simple activation:
STEP 1 – Go to active ad in My Ads
STEP 2 – Click "Promote" or "Make Featured"
STEP 3 – Choose package (duration, position)
STEP 4 – Pay via available methods
STEP 5 – Instant activation (top position)
STEP 6 – Track performance in dashboard
BULK PROMOTION
• Select multiple ads
• Apply same boost level
• Budget management
5. ROI calculation examples
Real numbers:
HIGH VALUE ITEM (Condo for sale 3M THB)
• Featured 7d: 299 THB
• Normal views: 150/week
• Featured views: 2500/week (17x)
• 1 sale = 30,000 THB commission
• ROI: 100x return
LOW VALUE ITEM (Phone 5000 THB)
• Bump 24h: 49 THB
• Normal: 20 views → 0 sales
• Bump: 300 views → 2 sales
• Profit: 8000 THB - 49 = 7951 THB
• ROI: 162x return
BREAK-EVEN
• Phone 2000 THB: Need 3x view increase
• Most boosts deliver 5-10x
6. Which ads to promote?
Smart selection:
HIGH ROI CANDIDATES
• Proven performers (50+ views already)
• Competitive categories (many listings)
• High-demand items (cars, property, phones)
• Recently renewed (fresh content)
• Good pricing (competitive)
AVOID PROMOTING
• Zero views in 7 days
• Poor photos/description
• Overpriced vs market
• Low-demand niche items
TEST FIRST
• Free bump → good response → upgrade featured
7. Featured vs Promoted comparison
| Feature | Featured | Promoted/Bump |
|---------|----------|---------------|
| Position | #1-3 permanent | Top 24-48h |
| Duration | 7-30 days | 1-7 days |
| Views boost | 10-20x | 3-10x |
| Cost/day | 40-60 THB | 20-50 THB |
| Best for | High-value, long sales cycle | Quick sales, testing |
8. Timing strategy
When to promote:
PERFECT TIMING
• New listing (day 1-2)
• After content refresh
• Weekend before (Fri/Sat)
• After price drop
• Competitor surge
ROTATION STRATEGY
• Featured 7 days → bump 24h → rest 3 days
• Steady top visibility
• Budget efficient
SEASONAL BOOSTS
• Songkran: Home/garden items
• Year-end: Electronics/cars
• Payday weeks: Luxury goods
9. Tracking promotion performance
Measure success:
DASHBOARD METRICS
• Pre-promotion baseline (views/messages)
• During promotion (real-time)
• Post-promotion (decay rate)
SUCCESS BENCHMARKS
• Views: 5x minimum increase
• Messages: 3x minimum
• Conversion: 1 sale per 500 views
• ROI: 10x minimum return
STOP LOSS
• <3x view increase → don't renew
• Zero messages → content issue first
10. Budget management
Monthly planning:
BUDGET TIERS
• Starter: 500 THB/month (10 bumps)
• Pro: 2000 THB/month (1 featured + bumps)
• Power: 5000 THB/month (multiple featured)
ALLOCATION STRATEGY
• 50% top performers
• 30% promising new listings
• 20% test/high-risk
MONTHLY REVIEW
• ROI per ad type
• Adjust next month budget
• Scale winners
11. Payment methods
Flexible options:
INSTANT PAYMENT
• Credit/Debit cards
• Mobile banking (TrueMoney, PromptPay)
• Bank transfer (confirmed 1h)
WALLET SYSTEM
• Top-up account balance
• Pay multiple promotions
• Track spending
REFUNDS
• No refunds after activation
• Cancel before payment confirmation
12. Premium seller benefits
VIP advantages:
PREMIUM FEATURES
• 20% discount on all promotions
• Higher position priority
• Unlimited bumps
• Custom badges
ELIGIBILITY
• 10+ sales past 30 days
• 4.8+ seller rating
• Verified documents
UPGRADE PATH
• Consistent sales → auto-promotion
13. Category-specific pricing
Demand-based:
HIGH COMPETITION (expensive)
• Property: +50% premium
• Vehicles: +30% premium
• Jobs/Services: Standard
LOW COMPETITION (discount)
• Niche categories: -20%
• Local services: -10%
CHECK PRICING
• Live prices in promotion screen
• Varies by category/demand
14. A/B testing promotions
Optimize spend:
TEST MATRIX
| Test | Ad A (Featured) | Ad B (Bump) |
|------|-----------------|-------------|
| Cost | 299 THB/7d | 49 THB/24h |
| Views| 1800 | 350 |
| Sales| 2 | 0 |
| ROI | 67x | 0x |
WINNER SCALING
• Featured wins → allocate more budget
• Bump sufficient → save money
15. Troubleshooting promotions
Common issues:
NOT GETTING TOP POSITION
• High competition category
• Recently promoted (cooldown)
• Normal – still above regular listings
LOW ROI
• Fix ad first (photos, price)
• Wrong category
• Seasonal demand low
PAYMENT FAILED
• Insufficient balance
• Card declined → try wallet
• Contact support
PROMOTION EXPIRED EARLY
• Technical issue
• Support refund/credit
IMPORTANT: Featured ads = permanent #1-3 positions (299-1799 THB/7-30 days, 10-20x views). Promoted/Bumps = temporary top/boost (49-199 THB, 3-10x views). ROI typically 10-100x for high-value items. Promote proven performers in competitive categories.
BEST PRACTICE: Start with cheap bump (49 THB) to test, upgrade to featured if 3x+ views. Promote new listings day 1-2, weekends, after price drops. Budget 50% top performers. Track ROI: 1 sale/500 views = success. High-value (cars/property) = Featured, low-value = Bump.
NEED HELP? Promotion not working, low ROI, payment issues, position disputes, budget strategy, or category pricing questions, contact team@pickeenoo.com.
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1. What are featured ads?
Top positions guaranteed:
FEATURED AD BENEFITS
• Permanent top 3 positions in category
• Above all normal listings
• Special "Featured" badge
• 10-20x more views
POSITIONS
• #1, #2, #3 spots (category homepage)
• Sidebar banner (some categories)
• Search results priority
DURATION
• 7 days standard
• 14 or 30 days available
• Auto-renew option
2. What are promoted ads (bumps/boosts)?
Temporary boosts:
PROMOTED AD TYPES
• Bump to top: 24-48 hours top position
• Homepage slider: Category banner rotation
• Priority search: Above normal results
BOOST LEVELS
• Basic: Top 10 position (low cost)
• Premium: Top 3 + badge (medium)
• VIP: Homepage + top + badge (high)
3. Pricing comparison
Cost vs benefit:
FEATURED PRICING (per category)
| Duration | Solo (#1) | Duo (#1-2) | Trio (#1-3) |
|----------|-----------|------------|-------------|
| 7 days | 299 THB | 499 THB | 699 THB |
| 14 days | 499 THB | 799 THB | 1099 THB |
| 30 days | 799 THB | 1299 THB | 1799 THB |
PROMOTED BOOSTS
• Bump (24h): 49 THB
• Premium bump (48h): 99 THB
• Homepage slider (7d): 199 THB
VALUE PACKS
• 5 bumps: 199 THB (save 50%)
• Monthly featured: 1999 THB unlimited
4. How to promote your ad
Simple activation:
STEP 1 – Go to active ad in My Ads
STEP 2 – Click "Promote" or "Make Featured"
STEP 3 – Choose package (duration, position)
STEP 4 – Pay via available methods
STEP 5 – Instant activation (top position)
STEP 6 – Track performance in dashboard
BULK PROMOTION
• Select multiple ads
• Apply same boost level
• Budget management
5. ROI calculation examples
Real numbers:
HIGH VALUE ITEM (Condo for sale 3M THB)
• Featured 7d: 299 THB
• Normal views: 150/week
• Featured views: 2500/week (17x)
• 1 sale = 30,000 THB commission
• ROI: 100x return
LOW VALUE ITEM (Phone 5000 THB)
• Bump 24h: 49 THB
• Normal: 20 views → 0 sales
• Bump: 300 views → 2 sales
• Profit: 8000 THB - 49 = 7951 THB
• ROI: 162x return
BREAK-EVEN
• Phone 2000 THB: Need 3x view increase
• Most boosts deliver 5-10x
6. Which ads to promote?
Smart selection:
HIGH ROI CANDIDATES
• Proven performers (50+ views already)
• Competitive categories (many listings)
• High-demand items (cars, property, phones)
• Recently renewed (fresh content)
• Good pricing (competitive)
AVOID PROMOTING
• Zero views in 7 days
• Poor photos/description
• Overpriced vs market
• Low-demand niche items
TEST FIRST
• Free bump → good response → upgrade featured
7. Featured vs Promoted comparison
| Feature | Featured | Promoted/Bump |
|---------|----------|---------------|
| Position | #1-3 permanent | Top 24-48h |
| Duration | 7-30 days | 1-7 days |
| Views boost | 10-20x | 3-10x |
| Cost/day | 40-60 THB | 20-50 THB |
| Best for | High-value, long sales cycle | Quick sales, testing |
8. Timing strategy
When to promote:
PERFECT TIMING
• New listing (day 1-2)
• After content refresh
• Weekend before (Fri/Sat)
• After price drop
• Competitor surge
ROTATION STRATEGY
• Featured 7 days → bump 24h → rest 3 days
• Steady top visibility
• Budget efficient
SEASONAL BOOSTS
• Songkran: Home/garden items
• Year-end: Electronics/cars
• Payday weeks: Luxury goods
9. Tracking promotion performance
Measure success:
DASHBOARD METRICS
• Pre-promotion baseline (views/messages)
• During promotion (real-time)
• Post-promotion (decay rate)
SUCCESS BENCHMARKS
• Views: 5x minimum increase
• Messages: 3x minimum
• Conversion: 1 sale per 500 views
• ROI: 10x minimum return
STOP LOSS
• <3x view increase → don't renew
• Zero messages → content issue first
10. Budget management
Monthly planning:
BUDGET TIERS
• Starter: 500 THB/month (10 bumps)
• Pro: 2000 THB/month (1 featured + bumps)
• Power: 5000 THB/month (multiple featured)
ALLOCATION STRATEGY
• 50% top performers
• 30% promising new listings
• 20% test/high-risk
MONTHLY REVIEW
• ROI per ad type
• Adjust next month budget
• Scale winners
11. Payment methods
Flexible options:
INSTANT PAYMENT
• Credit/Debit cards
• Mobile banking (TrueMoney, PromptPay)
• Bank transfer (confirmed 1h)
WALLET SYSTEM
• Top-up account balance
• Pay multiple promotions
• Track spending
REFUNDS
• No refunds after activation
• Cancel before payment confirmation
12. Premium seller benefits
VIP advantages:
PREMIUM FEATURES
• 20% discount on all promotions
• Higher position priority
• Unlimited bumps
• Custom badges
ELIGIBILITY
• 10+ sales past 30 days
• 4.8+ seller rating
• Verified documents
UPGRADE PATH
• Consistent sales → auto-promotion
13. Category-specific pricing
Demand-based:
HIGH COMPETITION (expensive)
• Property: +50% premium
• Vehicles: +30% premium
• Jobs/Services: Standard
LOW COMPETITION (discount)
• Niche categories: -20%
• Local services: -10%
CHECK PRICING
• Live prices in promotion screen
• Varies by category/demand
14. A/B testing promotions
Optimize spend:
TEST MATRIX
| Test | Ad A (Featured) | Ad B (Bump) |
|------|-----------------|-------------|
| Cost | 299 THB/7d | 49 THB/24h |
| Views| 1800 | 350 |
| Sales| 2 | 0 |
| ROI | 67x | 0x |
WINNER SCALING
• Featured wins → allocate more budget
• Bump sufficient → save money
15. Troubleshooting promotions
Common issues:
NOT GETTING TOP POSITION
• High competition category
• Recently promoted (cooldown)
• Normal – still above regular listings
LOW ROI
• Fix ad first (photos, price)
• Wrong category
• Seasonal demand low
PAYMENT FAILED
• Insufficient balance
• Card declined → try wallet
• Contact support
PROMOTION EXPIRED EARLY
• Technical issue
• Support refund/credit
IMPORTANT: Featured ads = permanent #1-3 positions (299-1799 THB/7-30 days, 10-20x views). Promoted/Bumps = temporary top/boost (49-199 THB, 3-10x views). ROI typically 10-100x for high-value items. Promote proven performers in competitive categories.
BEST PRACTICE: Start with cheap bump (49 THB) to test, upgrade to featured if 3x+ views. Promote new listings day 1-2, weekends, after price drops. Budget 50% top performers. Track ROI: 1 sale/500 views = success. High-value (cars/property) = Featured, low-value = Bump.
NEED HELP? Promotion not working, low ROI, payment issues, position disputes, budget strategy, or category pricing questions, contact team@pickeenoo.com.
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