HOW DO I RENEW OR BUMP MY AD?
Laetitia G
Last Update 7 months ago
Renewing and bumping keeps your ads visible at the top of listings. Learn the difference, when to use each, and step-by-step processes.
1. Renew vs Bump: Key differences
Two refresh options:
RENEW (Expired Ads)
• Full 30-day new lifespan
• Moves to top of category
• Free, unlimited
• Dashboard → Expired → Renew
• Preserves all data, conversations
BUMP (Active Ads)
• Moves current ad to top
• 7-day refresh (not full renewal)
• May cost points/small fee
• Dashboard → Active → Bump
• Shorter boost, multiple allowed
Use renew for expired, bump for buried active ads.
2. When to renew (expired ads)
Perfect timing:
IDEAL CONDITIONS
• Ad expired but still relevant
• Previous good performance (views/messages)
• Price still competitive
• Item condition unchanged
RENEWAL TIMING
• Immediately after expiration (best)
• Within 7 days (preserves momentum)
• Before 30 days if planning relist
BENEFITS
• Top position in category
• Fresh 30-day countdown
• Same photos/description
• Conversation history intact
3. Step-by-step: Renewing expired ads
Simple process:
METHOD 1 – Dashboard (Recommended)
STEP 1 – Go to My Ads/Dashboard
STEP 2 – Click "Expired" or "Archived" tab
STEP 3 – Find your ad, click "Renew" button
STEP 4 – Confirm renewal (optional edits)
STEP 5 – Ad instantly returns to top of active listings
STEP 6 – New 30-day countdown starts
METHOD 2 – From Ad Detail
• Click expired ad → "Renew this ad"
• Same result, single ad focus
OPTIONAL UPDATES
• Add "Relisted 10/15" to title
• Price adjustment
• New photos
• Not required for renewal
4. When to bump (active ads)
Strategic refresh:
PERFECT SCENARIO
• Ad buried (page 3+)
• Still getting occasional views
• Not expired yet (10-20 days old)
• Want quick visibility boost
BUMP EFFECTS
• Instantly moves to top of category
• Remains active ad (no new countdown)
• Lasts 7 days or until next bump
• Alerts watchers (some platforms)
5. Step-by-step: Bumping active ads
Boost process:
STEP 1 – Go to My Ads → Active Ads
STEP 2 – Find ad to bump, click "Bump" or "Boost"
STEP 3 – Confirm bump (pay points if required)
STEP 4 – Ad moves to top immediately
STEP 5 – "Bumped" label may appear temporarily
STEP 6 – Monitor increased views/messages
COST (if applicable)
• Free bumps: Limited per month
• Points: 10-50 points per bump
• Cash: 20-100 THB equivalent
6. Bump frequency and limits
How often to bump:
FREE BUMPS
• 1 per ad per week
• Or 3 per month total
PAID BUMPS
• Unlimited (points permitting)
• Daily bumps possible
• Diminishing returns
STRATEGY
• Bump weekly for steady visibility
• Double bump before weekends
• Stop if no response increase
DAILY BUMP SCHEDULE
• Monday: Fresh week start
• Thursday: Pre-weekend boost
• Cost-effective rotation
7. Renewal + Bump combination
Maximum visibility:
STRATEGY 1 – CYCLE APPROACH
• Week 1-3: Bump weekly
• Week 4: Let expire + renew
• Repeat cycle
STRATEGY 2 – INTENSIVE CAMPAIGN
• Daily bumps first week
• Weekly bumps weeks 2-3
• Renew week 4
• High visibility, higher cost
STRATEGY 3 – PERFORMANCE BASED
• Bump if 50+ views/week
• Renew regardless of performance
• Edit low-performers before bump
8. Cost-benefit analysis
Is it worth it?
FREE RENEWALS
• Always worth it
• Top position guaranteed
• No downside
PAID BUMPS
• ROI calculation:
* Bump cost: 50 THB
* Sale value: 10,000 THB
* Conversion boost: 2x inquiries
* Worth it if converts 1 sale
PERFORMANCE METRICS
• Views double after bump? Continue
• Same views? Stop bumping
• Messages increase? Excellent ROI
9. Tracking bump/renewal performance
Measure effectiveness:
BEFORE/AFTER COMPARISON
• Views last 7 days pre-bump
• Views last 7 days post-bump
• Message rate increase
SUCCESS INDICATORS
• Views: 2-3x increase
• Messages: 3-5x increase
• Sale within 7 days: Excellent
DASHBOARD TOOLS
• Performance graphs
• Bump history
• ROI calculator (premium)
10. Multiple ad bumping strategy
Portfolio approach:
PRIORITIZATION
• Bump top 3 performers
• Don't bump zero-response ads
• Rotate between good performers
BUDGET ALLOCATION
• 50% budget: Best performing ad
• 30% budget: Second tier
• 20% budget: Test new listings
SCHEDULING
• Stagger bumps (don't bump all at once)
• Monday: Ad #1
• Wednesday: Ad #2
• Friday: Ad #3
• Steady coverage
11. When NOT to renew/bump
Save resources:
NO RENEW IF:
• Item sold (mark SOLD)
• Condition deteriorated significantly
• Market price dropped below your cost
• Better to relist fresh
NO BUMP IF:
• Zero views/messages in 14 days
• Already top of listings
• Budget constraints
• Low sale value vs bump cost
12. Auto-bump and scheduling
Set and forget:
PREMIUM FEATURES
• Auto-bump weekly
• Scheduled renewals
• Budget caps
MANUAL RECOMMENDED
• Monitor performance first
• Adjust strategy based on results
• More control, better ROI
13. Renewal checklist
Before hitting renew:
UPDATE TITLE ✓
• "Relisted - Still Available!"
• Price change if needed ✓
PHOTO REVIEW ✓
• Still good quality?
• Add new angle photos ✓
DESCRIPTION FRESHEN ✓
• Answer common questions
• Add urgency language ✓
PRICE COMPETITIVE ✓
• Check similar listings
• Adjust if needed ✓
MARKET CONDITIONS ✓
• Demand still there?
• Seasonal relevance ✓
14. Bump success indicators
Know when it's working:
IMMEDIATE RESULTS (first 24h)
• Views spike 3-5x
• First new messages
• Favorites increase
WEEKLY TREND
• Steady view rate
• Message conversion
• Sale probability rising
STOP SIGNALS
• Views same as pre-bump
• No messages after 3 days
• Don't waste further bumps
15. Troubleshooting renew/bump issues
Common problems:
RENEW NOT WORKING
• Recently renewed (24h cooldown)
• Technical glitch → refresh/try later
• Contact support
BUMP NOT AVAILABLE
• Free bump quota used
• Ad too new (wait 7 days)
• Insufficient points/balance
POSITION NOT TOP
• Multiple sellers renewed same time
• Normal – still higher than before
• Patience, views will come
NO PERFORMANCE BOOST
• Ad content needs improvement first
• Price too high
• Wrong category
IMPORTANT: Renew expired ads (30-day extension, top position, free) via My Ads → Expired → Renew. Bump active ads (7-day refresh to top, may cost points) via Active → Bump. Renew anytime, bump weekly for steady visibility. Track performance: 2-3x view increase = success.
BEST PRACTICE: Renew expired ads immediately (preserves data, top position). Bump active ads weekly if getting 50+ views (steady visibility). Use combination: Bump weeks 1-3, renew week 4, repeat. Time bumps for peak hours (evenings/weekends). Stop bumping zero-response ads. Monitor ROI: 3-5x message increase justifies cost.
NEED HELP? If renew/bump buttons missing, no position change after bump, performance not improving, quota issues, or need renewal strategy advice, contact team@pickeenoo.com.
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1. Renew vs Bump: Key differences
Two refresh options:
RENEW (Expired Ads)
• Full 30-day new lifespan
• Moves to top of category
• Free, unlimited
• Dashboard → Expired → Renew
• Preserves all data, conversations
BUMP (Active Ads)
• Moves current ad to top
• 7-day refresh (not full renewal)
• May cost points/small fee
• Dashboard → Active → Bump
• Shorter boost, multiple allowed
Use renew for expired, bump for buried active ads.
2. When to renew (expired ads)
Perfect timing:
IDEAL CONDITIONS
• Ad expired but still relevant
• Previous good performance (views/messages)
• Price still competitive
• Item condition unchanged
RENEWAL TIMING
• Immediately after expiration (best)
• Within 7 days (preserves momentum)
• Before 30 days if planning relist
BENEFITS
• Top position in category
• Fresh 30-day countdown
• Same photos/description
• Conversation history intact
3. Step-by-step: Renewing expired ads
Simple process:
METHOD 1 – Dashboard (Recommended)
STEP 1 – Go to My Ads/Dashboard
STEP 2 – Click "Expired" or "Archived" tab
STEP 3 – Find your ad, click "Renew" button
STEP 4 – Confirm renewal (optional edits)
STEP 5 – Ad instantly returns to top of active listings
STEP 6 – New 30-day countdown starts
METHOD 2 – From Ad Detail
• Click expired ad → "Renew this ad"
• Same result, single ad focus
OPTIONAL UPDATES
• Add "Relisted 10/15" to title
• Price adjustment
• New photos
• Not required for renewal
4. When to bump (active ads)
Strategic refresh:
PERFECT SCENARIO
• Ad buried (page 3+)
• Still getting occasional views
• Not expired yet (10-20 days old)
• Want quick visibility boost
BUMP EFFECTS
• Instantly moves to top of category
• Remains active ad (no new countdown)
• Lasts 7 days or until next bump
• Alerts watchers (some platforms)
5. Step-by-step: Bumping active ads
Boost process:
STEP 1 – Go to My Ads → Active Ads
STEP 2 – Find ad to bump, click "Bump" or "Boost"
STEP 3 – Confirm bump (pay points if required)
STEP 4 – Ad moves to top immediately
STEP 5 – "Bumped" label may appear temporarily
STEP 6 – Monitor increased views/messages
COST (if applicable)
• Free bumps: Limited per month
• Points: 10-50 points per bump
• Cash: 20-100 THB equivalent
6. Bump frequency and limits
How often to bump:
FREE BUMPS
• 1 per ad per week
• Or 3 per month total
PAID BUMPS
• Unlimited (points permitting)
• Daily bumps possible
• Diminishing returns
STRATEGY
• Bump weekly for steady visibility
• Double bump before weekends
• Stop if no response increase
DAILY BUMP SCHEDULE
• Monday: Fresh week start
• Thursday: Pre-weekend boost
• Cost-effective rotation
7. Renewal + Bump combination
Maximum visibility:
STRATEGY 1 – CYCLE APPROACH
• Week 1-3: Bump weekly
• Week 4: Let expire + renew
• Repeat cycle
STRATEGY 2 – INTENSIVE CAMPAIGN
• Daily bumps first week
• Weekly bumps weeks 2-3
• Renew week 4
• High visibility, higher cost
STRATEGY 3 – PERFORMANCE BASED
• Bump if 50+ views/week
• Renew regardless of performance
• Edit low-performers before bump
8. Cost-benefit analysis
Is it worth it?
FREE RENEWALS
• Always worth it
• Top position guaranteed
• No downside
PAID BUMPS
• ROI calculation:
* Bump cost: 50 THB
* Sale value: 10,000 THB
* Conversion boost: 2x inquiries
* Worth it if converts 1 sale
PERFORMANCE METRICS
• Views double after bump? Continue
• Same views? Stop bumping
• Messages increase? Excellent ROI
9. Tracking bump/renewal performance
Measure effectiveness:
BEFORE/AFTER COMPARISON
• Views last 7 days pre-bump
• Views last 7 days post-bump
• Message rate increase
SUCCESS INDICATORS
• Views: 2-3x increase
• Messages: 3-5x increase
• Sale within 7 days: Excellent
DASHBOARD TOOLS
• Performance graphs
• Bump history
• ROI calculator (premium)
10. Multiple ad bumping strategy
Portfolio approach:
PRIORITIZATION
• Bump top 3 performers
• Don't bump zero-response ads
• Rotate between good performers
BUDGET ALLOCATION
• 50% budget: Best performing ad
• 30% budget: Second tier
• 20% budget: Test new listings
SCHEDULING
• Stagger bumps (don't bump all at once)
• Monday: Ad #1
• Wednesday: Ad #2
• Friday: Ad #3
• Steady coverage
11. When NOT to renew/bump
Save resources:
NO RENEW IF:
• Item sold (mark SOLD)
• Condition deteriorated significantly
• Market price dropped below your cost
• Better to relist fresh
NO BUMP IF:
• Zero views/messages in 14 days
• Already top of listings
• Budget constraints
• Low sale value vs bump cost
12. Auto-bump and scheduling
Set and forget:
PREMIUM FEATURES
• Auto-bump weekly
• Scheduled renewals
• Budget caps
MANUAL RECOMMENDED
• Monitor performance first
• Adjust strategy based on results
• More control, better ROI
13. Renewal checklist
Before hitting renew:
UPDATE TITLE ✓
• "Relisted - Still Available!"
• Price change if needed ✓
PHOTO REVIEW ✓
• Still good quality?
• Add new angle photos ✓
DESCRIPTION FRESHEN ✓
• Answer common questions
• Add urgency language ✓
PRICE COMPETITIVE ✓
• Check similar listings
• Adjust if needed ✓
MARKET CONDITIONS ✓
• Demand still there?
• Seasonal relevance ✓
14. Bump success indicators
Know when it's working:
IMMEDIATE RESULTS (first 24h)
• Views spike 3-5x
• First new messages
• Favorites increase
WEEKLY TREND
• Steady view rate
• Message conversion
• Sale probability rising
STOP SIGNALS
• Views same as pre-bump
• No messages after 3 days
• Don't waste further bumps
15. Troubleshooting renew/bump issues
Common problems:
RENEW NOT WORKING
• Recently renewed (24h cooldown)
• Technical glitch → refresh/try later
• Contact support
BUMP NOT AVAILABLE
• Free bump quota used
• Ad too new (wait 7 days)
• Insufficient points/balance
POSITION NOT TOP
• Multiple sellers renewed same time
• Normal – still higher than before
• Patience, views will come
NO PERFORMANCE BOOST
• Ad content needs improvement first
• Price too high
• Wrong category
IMPORTANT: Renew expired ads (30-day extension, top position, free) via My Ads → Expired → Renew. Bump active ads (7-day refresh to top, may cost points) via Active → Bump. Renew anytime, bump weekly for steady visibility. Track performance: 2-3x view increase = success.
BEST PRACTICE: Renew expired ads immediately (preserves data, top position). Bump active ads weekly if getting 50+ views (steady visibility). Use combination: Bump weeks 1-3, renew week 4, repeat. Time bumps for peak hours (evenings/weekends). Stop bumping zero-response ads. Monitor ROI: 3-5x message increase justifies cost.
NEED HELP? If renew/bump buttons missing, no position change after bump, performance not improving, quota issues, or need renewal strategy advice, contact team@pickeenoo.com.
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